Social media rewards popularity, not quality or accuracy, so there is an inherent push to write about trendy topics that will get links over rich, important topics that may not be as trendy. There’s no topic that social networkers like to write about and share more than social networking itself. And this creates the perverse incentive to write about social media more than other marketing topics.

What do you think? How do you balance writing about the important stuff versus content that you just know will "get links"?

For more, see my article What’s Wrong With Social Media For B2B Marketing.