The five stages of Marketing Accountability are:

  1. Denial“Marketing is an art, not a science. It can’t be measured. The results will come, trust me!”
  2. Fear“What if my marketing activities don’t impact the bottom line? Will I lose my job?”
  3. Confusion“I know I should measure marketing results, but I just don’t know how.”
  4. Self-Promotion“Hey, come look at all these charts and graphs!”
  5. True Accountability“Revenue starts in marketing.”

Read more in the original post on the Marketo blog: The Five Stages of Marketing Accountability.