Today's information-overloaded buyer does not have time to print out and read an entire whitepaper, watch a 60 minute webinar, or read more than a few bullet points on a website.
Instead, today’s buyers have become accustomed to consuming bite-sized chunks of information in small free periods, on their iPhones while in line at Starbucks.
John Jantsch writes about this in this post, Are You Feeding the Snack Culture? And the Foneshow blog says that snack-sized content needs to have a single idea, should be easy to share, and should require little or no commitment. If it can be viewed on a mobile device during an elevator ride, you are on the right track!
(I originally wrote about this in my post The YouTube Approach to Lead Nurturing.