In this post, I first look at my 2023 predictions, examining what I got right, and where I missed the mark including the unexpected impact of AI. And then I focus on exploring the trends that will shape our industry in 2024.

From the short-term challenges and long-term potential of AI to the evolution of email marketing, I delve into the forces driving change in B2B. I also discuss the decline of the traditional demand gen playbook and the rise of original research and data-driven content as the new thought leadership currency.

I explain why leading companies are investing in owned media and engaged communities, and why blended go-to-market approaches are becoming the norm. I also tackle the impending end of third-party cookies and why many B2B marketers aren't prepared for this significant shift.

Finally, I introduce the concept of Qualified Buying Groups (QBGs) as the new benchmark for success, replacing the outdated MQL.

Join me as I explore the challenges and opportunities that await us in 2024 and discover what the future holds for B2B marketing!

In this post, I share how my background in physics has shaped my approach to marketing. While these two fields may seem worlds apart, I believe that the rigorous, quantitative thinking I learned in physics has made me a better marketer.

I challenge the notion that marketing is a purely creative, "arts and crafts" function. Instead, I argue that marketing can and should be a data-driven, scientific discipline that can be tested and measured.

Drawing from my physics background, I discuss how the principles of harmonic oscillators, resonant frequencies, and other concepts from classical mechanics can be applied to marketing challenges. I also explore how mathematical skills and fundamental truths from physics have informed my marketing strategies.

Join me as I share the key lessons from physics that have guided my marketing career and discover how a left-brained approach can elevate marketing to a science.

The Definitive Guide to Marketing Metrics and Marketing Analytics is one of my best pieces of thought leadership.  Seventy pages long, it covers everything I've learned about:

• How to build marketing respect and accountability

• Which metrics to use (and which to avoid)

• The best ways to measure marketing program ROI

• How to forecast marketing's impact on revenue

• How to design the best dashboards for your business

• And much more!